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Author Topic: BT TV announces pricing for sports coverage and 4K  (Read 573 times)

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Offline Jay9

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BT TV announces pricing for sports coverage and 4K
« on: 09 June 2015, 19:38:20 »

BT has announced it will be offering football and rugby matches in 4K quality from August.

BT Sport Ultra HD will be the first 4K channel in Europe, and the Community Shield will be the first broadcast.

BT also announced pricing for viewing next season's Champions League.

The matches will be free for customers who subscribe to BT TV, while BT broadband customers who choose to watch via Sky or the BT Sport app will be charged 5 a month.

Ultra-high definition, or 4K, offers four times the resolution of current HD.

BT Sport Ultra HD will show a variety of Uefa Champions League and FA Cup football and Aviva Premiership rugby, and the Community Shield - a charity match in which the winner of the FA Cup plays the winner of the Premier League.

BT will also launch a 4K set-top box, but users will need a 4K-compatible TV.

This service will only be available to BT Infinity customers, due to the bandwidth required to stream 4K.

"Being one of the first to launch 4K in the UK will be quite an accolade for the company," said Paulo Pescatore, an analyst with research firm CCS Insight.

"More so given that other providers such as BBC and Sky have traditionally been the first to launch new features or services.

"Though this might be significant, users might need to fork out more money in order to watch this new channel such as buying a new TV and upgrading their broadband line," he added.



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